Our Story

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Laneth is a New York fashion house inspired by romance, nature, and the quiet beauty found within city life.

Founded by Stella Ruamchai, the brand reflects a vision shaped through experiences across Thailand, London, and New York. Born in Thailand, Stella developed an early appreciation for delicate craftsmanship and thoughtful detail before moving abroad to pursue her studies in fashion. She later earned a Master’s degree in International Fashion Marketing in London, where she cultivated a refined global perspective, before studying Fashion Design at Parsons School of Design in New York City.

These experiences have shaped Laneth into a balance of softness and structure — combining delicate craftsmanship, refined cultural perspective, and modern femininity with an understated sense of romance.

Rooted in sculptural silhouettes and fluid movement, Laneth embraces an intentional approach to dressing through timeless silhouettes, thoughtful proportion, and quiet sophistication. Drawing inspiration from nature, architecture, movement, and the emotional rhythm of everyday life, each piece is designed to feel both modern and poetic.

Designed in New York and crafted in limited quantities with careful attention to detail, every garment is thoughtfully developed in-house from silhouette to final finish.

At Laneth, we believe clothing should feel personal, poetic, and lasting — pieces to be collected, remembered, and worn beyond seasons.